.: Above The Aether :.

14 Feb, 2007

How to name your company

Posted by: Dave In: Blog |Business

Bryan and I have been working on names for our internet-based company over the last week or so. We’re both toying around with silly names, but I found a resource online with some advice on company names. Here’s some advice:

  1. It’s easy to remember
  2. It’s easy to spell and requires no explanation
  3. It describes your business category
  4. It describes your benefit
  5. It describes your difference

Read the whole article here. Very interesting stuff.


P.S. – If you have any creative suggestions, post them in the comments. Keep in mind, the name has to be an available internet domain as well.

10 Responses to "How to name your company"

1 | Scott

February 14th, 2007 at 10:00 am


What does your company do?

2 | Dave

February 14th, 2007 at 11:18 pm


The company’s main focus will be to provide some unique web services. The services will be very diverse, so naming the company based upon one service won’t work. We’re basically looking for a name for a web development company.

I’m thinking something fun like Two Monkeys Inc. Bryan is leaning toward something fun too, but we haven’t hit on something that we both really like yet.

3 | Nathan

February 15th, 2007 at 7:07 am


i’d try word association for awhile, just pick a couple words and riff off of them. what about toliet sitting eases creative thought, is it the sitting or the cold on the bum? my theory is that the nerves are more relaxed while sitting, and relaxed nerves tranfer thoughts better. maybe the cold also helps with clarity. maybe it’s the concious mind succombing to the ritual of it, leaving the sub-concious mind better able to roam?
two-legged pirate.
think of your own frickin’ name!

4 | TDH

February 15th, 2007 at 11:17 pm


The Monkeys theme reminds me that it was once said that a billion monkeys typing on a billion keyboards would produce the works of Wm Shakespeare. Since the invention of the Internet, we know this is not true.

You’re presumably planning to make money on the internet, and yet you say unique web services. What aspect of porn and sex hasn’t been done?

5 | Dave

February 15th, 2007 at 11:55 pm


We think we can do a few things better than other folks out there (we may be crazy, however). We also have a couple new ideas too. Shockingly, none of these ideas include porn. Start up costs are so low we will be able to break even pretty easily. The trick is actually making enough money to quit our day jobs. That would be pretty cool.

6 | Nathan

February 16th, 2007 at 11:13 am


oh, TDH. how little you know of porn. porn is boundless. porn could make a rock that even he couldn’t lift!

7 | Nathan

February 16th, 2007 at 11:15 am


two-legged pirate!

8 | Joshua

February 20th, 2007 at 10:01 am



9 | Dave

February 20th, 2007 at 7:13 pm


Josh, I was thinking something more like Techno-Mega-Dyna-Corp. But yours works too.

I’ll post the final name as soon as I have it registered and official.

10 | .: Above The Aether :. » My business name

February 28th, 2007 at 8:51 pm


[…] good news: Bryan and I have a business name and a product name as […]


  • Dave: Not sure, Bryan, but I'd love to know where Craig lives.
  • Bryan Hanks: What city were those in?
  • Kevin David Anderson: check out our other wreaths at: http://www.facebook.com/media/set/?set=a.10150452725264516.391111.360128594515&type=3
  • epiphenita: Like Tom Waits without the music.
  • epiphenita: Reminds me of my good friend's artwork: http://victoriacarlson.blogspot.com/2009/06/untitled.html
  • Dave: I think someone should make some dance music from those "WHOAHs."
  • epiphenita: Oh, Dave. That was tonic to my soul. Perfect. I vote for an exorcism.
  • Dave: Hmm, looks sober to me.
  • Scott: I'm thinking that the guy with the hat might have had a drink or two before this picture was taken. Just a hunch...
  • Scott: There's a roleplaying scenario just waiting to be written based on these pictures. :-)


Stepping over the steaming pile of reality. This is one man's journey into the absurd.

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