No review here…just a quick note that I watched the new JJ Abrams movie, Cloverfield, today. I have a feeling that some people will hate the ending. I also have a feeling that those people have never read H.P. Lovecraft.
Nuff said.
P.S. (for Scott) – I forgot to mention I give the film a thumbs up, with one caveat…ok, maybe two caveats. Cavaet one: I have been following the viral marketing and back story of the film for the past few months, so I happened to know some clues and details that made the film more engaging for me (regarding the Japanese Slusho soda company, and the previous drilling rig disaster, and satellite falling to earth).
(Slusho, by the way, according to the fake parent company website, contains a “special ingredient” that customers just can’t get enough of.) Slurm, anyone?
Check out the Cloverfield wikipedia page and the Cloverfield clues blog before you go to see it and you might enjoy the film a little more If you get really creative you can investigate the characters’ myspace pages. (I thought that was a creative way to market the film by creating MySpace pages to get a little more detail on the characters involved.)
Caveat two: there were far too many product placements in the movie. If you can ignore those, you’ll have a better experience. I found them annoying, but not so much that they took anything away from the film. Every time I saw a Nokia billboard a little bell rung in my head that said “DING – product placement”.
Like I said, that wasn’t enough to ruin the film for me, and I still enjoyed the intensity and creativity of the film. J.J. Abrams is sort of famous for placing clues in the film as well as clues in the viral marketing that point to answers (and often times more questions) about what is really going on.
Hope that helps.
-Dave
