.: Above The Aether :.

20 Jan, 2008

Cloverfield (no spoilers)

Posted by: Dave In: Film |HPL


No review here…just a quick note that I watched the new JJ Abrams movie, Cloverfield, today. I have a feeling that some people will hate the ending. I also have a feeling that those people have never read H.P. Lovecraft.

Nuff said.

P.S. (for Scott) – I forgot to mention I give the film a thumbs up, with one caveat…ok, maybe two caveats. Cavaet one: I have been following the viral marketing and back story of the film for the past few months, so I happened to know some clues and details that made the film more engaging for me (regarding the Japanese Slusho soda company, and the previous drilling rig disaster, and satellite falling to earth).

(Slusho, by the way, according to the fake parent company website, contains a “special ingredient” that customers just can’t get enough of.)  Slurm, anyone?

Check out the Cloverfield wikipedia page and the Cloverfield clues blog before you go to see it and you might enjoy the film a little more If you get really creative you can investigate the characters’ myspace pages. (I thought that was a creative way to market the film by creating MySpace pages to get a little more detail on the characters involved.)

Caveat two: there were far too many product placements in the movie. If you can ignore those, you’ll have a better experience. I found them annoying, but not so much that they took anything away from the film. Every time I saw a Nokia billboard a little bell rung in my head that said “DING – product placement”.

Like I said, that wasn’t enough to ruin the film for me, and I still enjoyed the intensity and creativity of the film. J.J. Abrams is sort of famous for placing clues in the film as well as clues in the viral marketing that point to answers (and often times more questions) about what is really going on.

Hope that helps.


6 Responses to "Cloverfield (no spoilers)"

1 | Scott

January 20th, 2008 at 9:45 am


How ’bout a simple “thumbs up” or “thumbs down”? From what I’ve heard so far, it sounds like little more than an American Godzilla remake with shaky first person camerawork, and that any given person’s enjoyment of the movie depends on whether or not that seems like a good idea.

2 | Dave

January 20th, 2008 at 1:38 pm


I added a bit more info to my non-review for you with some links to some clue sites and viral marketing sites that will likely help. I give it a thumbs up with a couple caveats.

3 | Nathan

January 20th, 2008 at 10:09 pm


i hate viral marketing with a passion.
equal to my passion for primates in western attire.

——————-eat at joes—————–

4 | Dave

January 20th, 2008 at 10:15 pm


So you hate primates in western attire? I’m confused.

5 | Scott

January 21st, 2008 at 8:26 pm


Well, it sounds as though he prefers his primates in eastern attire. But I’m just guessing…

6 | Iain Ewing

November 30th, 2009 at 3:05 pm


His hate for cinematic advertisement is equivalent to how much he loves chimps in Wranglers.
I too prefer orangatans in chaps over The Hulk movie with the plot half based on Mountain Dew.
Or sloths in boots.


  • Dave: Not sure, Bryan, but I'd love to know where Craig lives.
  • Bryan Hanks: What city were those in?
  • Kevin David Anderson: check out our other wreaths at: http://www.facebook.com/media/set/?set=a.10150452725264516.391111.360128594515&type=3
  • epiphenita: Like Tom Waits without the music.
  • epiphenita: Reminds me of my good friend's artwork: http://victoriacarlson.blogspot.com/2009/06/untitled.html
  • Dave: I think someone should make some dance music from those "WHOAHs."
  • epiphenita: Oh, Dave. That was tonic to my soul. Perfect. I vote for an exorcism.
  • Dave: Hmm, looks sober to me.
  • Scott: I'm thinking that the guy with the hat might have had a drink or two before this picture was taken. Just a hunch...
  • Scott: There's a roleplaying scenario just waiting to be written based on these pictures. :-)


Stepping over the steaming pile of reality. This is one man's journey into the absurd.

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